We LOVE a major hair transformation here at Cosmo—especially a celeb one. Whether it's a dramatic new cut or a bold new color, we're always looking for inspo before our next trip to the salon. The latest famous face to debut a striking look is none other than Laga Gaga, who has ditched her signature black locks for a lighter, softer shade.
And, for those who have been keeping up with the pop culture cycle, you'll know that Gaga has been heavily playing on the gothic aesthetic recently, thanks to the recent release of Netflix's Wednesday. For the entire press circuit, the “Dead Dance” singer has opted for a Wednesday Addams-esque look, donning pale makeup and long, dark tresses, complete with an avant-garde wardrobe to match.
However, in a new campaign for Haus Labs, Gaga's vegan and cruelty-free cosmetics brand, the 39-year-old has completely switched sides, channelling Wednesday's more angelic roommate, Enid Sinclair.
In a video promoting the Haus Labs foundation, the singer dyed her hair a shade of honey blonde and wore her locks in Old Hollywood-style mermaid waves. She also bleached her brows for more impact and went for a clean makeup look, which consisted of nude eyeshadow and a subtle peach lip.
Fans of the show will know that Enid's character (played by Emma Myers) is not a fan of dark, moody colors, and instead opts for blonde locks and a more playful, approachable style.
Despite Gaga's recent goth-like appearance, which has also been a hit with fans, her latest aesthetic shift has been welcomed with open arms. Plenty of people took to the comments section to gush over the look, with many comparing it to her 2013 era, when she released her third studio album, ARTPOP. And, if we're going to get into the comparisons even more, we could deffo see this album and concept being Enid's favourite.
"ARTPOP ACT II," one person said, while another echoed: "Welcome back ARTPOP ACT II."
A third said it was "so ARTPOP coded!" as someone else dubbed the new look "iconic."
Yep, officially obsessed with this one.
