I am a former card-carrying member of the “I hate pink” club (emphasis on former) and as a recovering pink lover, I was intrigued when I saw the announcement that LoveShackFancy (the pretty, whimsical brand started by former Cosmo girl Rebecca Hessel Cohen) was teaming up with none other than Victoria’s Secret PINK (the younger sister of VS and the brand I would’ve worn every single day in high school if I could’ve) for an iconic, lacey, frilly, very PINK collab. No big deal!
I stopped by the PINK x LoveShackFancy pop-up in downtown NYC yesterday to get a first look at the collection and to do some shopping, and the line outside the door made it clear that I wasn’t the only one itching to get my hands on some of the collab pieces. The queue of shoppers literally curled all the way around the entire block. And let’s just say that the hype was worth it—the first piece that immediately caught my eye was an incredible varsity jacket decked out in patches and embroidery.
Other standouts included a few romantic ruffled mini dresses, some PINK hats with classic LoveShackFancy florals printed all over them, and the cutest loungewear you've ever seen. Oh, and because it wouldn’t be PINK without it, a set of coquettish floral lace panties with little rosettes and cheeky sayings like “truly in love with myself” and “a little bit dramatic" embroidered on the front.
some standout pieces from the collection...
PINK x LoveShackFancy Strapless Lace Mini Dress
PINK x LoveShackFancy Retro Cotton Tee
PINK x LoveShackFancy Modal Midi Dress
PINK x LoveShackFancy Reissued Boyfriend Varsity Jacket
PINK x LoveShackFancy Strapless Lace Mini Dress
PINK x LoveShackFancy Cotton Cami
I ended up leaving the store with a baby pink tennis skirt and the cutest “5 Rules of Pink” baby tee that all of the employees were sporting. What can I say? I was #influenced.
“This collaboration with PINK feels like such a full-circle moment for me,” said Rebecca Hessel Cohen in a press release. “Foldover leggings, rhinestones, varsity-inspired jackets… the iconic pieces I was obsessed with back in the day, now reimagined with a LoveShackFancy twist.”
Safe to say this collaboration is going to sell out—may the odds be ever in your favor!
The PINK x LoveShackFancy collection is available to shop starting Wednesday, August 6, on both VSPINK.com and LoveShackFancy.com as well as in store. The collection ranges from $19.95 to $199.95, in sizes XXS-XXL.
Hannah is the Shopping Editor at Cosmopolitan, covering all things from chic home decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend's mom. She previously wrote for Seventeen and CR Fashion Book. Follow her on Instagram for hot takes on red carpet fashion and pictures of her office outfits that nobody asked for.
