One thing about Cosmo readers: You all are completely in tune with the best beauty brands, products, and treatments. This year’s Readers’ Choice Beauty Awards made that crystal clear. Via our survey, a cool 239,055 of you cast over 28 million (!!!) votes for your all-time beauty favorites. You let us know what viral hair tools and devices are totally worth the price and confessed your love to no-frills drugstore staples. You told us exactly which mascaras don’t smudge and voiced your opinions on what celebrity brands actually deserve the hype.

readers choice seal

So are you ready to see all of your top picks, modeled on none other than Olympic gold medalist and budding beauty influencer Suni Lee? (Dumb question, we know this is exactly what you’ve been waiting for.) Keep scrolling to find the full list of the 2025 Cosmo Readers’ Choice Awards, complete with unfiltered reviews from readers just like you.

suni lee for face products
Gucci top, D’Heygere earrings from Emcee, Sophie Buhai necklace.

Your favorite face products

suni lee
Versace dress, Sophie Buhai earrings.

Your favorite body products

suni lee
No. 21 top, Garçon de Famille earrings from Emcee.

Your favorite makeup products

suni lee
Gucci top, D’Heygere earrings from Emcee, Sophie Buhai necklace.

Your favorite hair products

suni lee
No. 21 top, Garçon de Famille earrings from Emcee, Jill.Herlands and Isabel Marant (middle finger) rings.

Your favorite fragrances and nail products

suni lee
Balenciaga coat, Ben-Amun earrings, Vertigo necklace.

More of your beauty favorites

suni lee
Thom Browne dress, Sophie Buhai earrings.

Our methodology

March 2025: Cosmo’s beauty team spends weeks nominating eight noteworthy beauty products across 119 categories—that’s 952 nominees!—including makeup, skincare, hair care, fragrance, and more. Our nominations were determined by best-selling products at top retailers and our site, up-and-coming beauty trends, TikTok-viral items, expert recommendations, and more.

April 2025 to May 2025: Cosmo launches the Readers’ Choice Beauty Awards survey. Readers have six weeks to vote for their favorites in each category or nominate their own winner. Readers have the option to provide feedback for their selections as well. In total, 239,055 readers took the survey, and 28,448,000 votes were cast.

June 2025 to July 2025: Cosmo beauty editors comb through data from the survey to identify a winning product for all 119 categories and sift through your incredible responses.

September 2025: We share the winners and our readers’ thoughts on their beauty favorites with you!


(Title image) Balenciaga coat, Ben-Amun earrings, Vertigo necklace.

Styled by Kaia Carioli. Hair by Nero at MA+ Group. Makeup by Kuma for MAC Cosmetics. Manicure by Yukie Miyakawa at See Management.

Headshot of Mary Honkus
Mary Honkus is a freelance writer who covers beauty, home, fashion, health, and wellness (just call her a jack of all trades!). She has held staff roles at Real Simple, People, and InStyle, and her bylines can be found in numerous other publications. When she's not testing the latest and greatest products, she can be found chilling on her Hell's Kitchen rooftop, checking out NYC's hottest new restaurants, or recording her podcast Good Trouble NYC. Follow her on Instagram.