Hailey Bieber is officially a billionaire thanks to selling Rhode to e.l.f. and if you're wondering what's next...a source tells the Daily Mail that she's going to be pivoting in a pretty major way to helping Justin Bieber launch his new brand, Skylrk.
"Hailey sold Rhode to E.l.f. for a massive payday," the insider says. "She is now turning her full attention to SKYLRK. In the coming weeks you will see her doing more cross-promotion for this. She's helping him in creative strategy and even product development. It's a calculated shift." (Note: she's also still serving as Chief Creative Officer and Head of Innovation at Rhode.)
The source adds that Hailey "built Rhode into a billion-dollar brand, cashed out at the peak, and now she's using that momentum to help launch Justin's next chapter. She is trying to be a mogul, and she is on her way."
Hailey announced the sale of Rhode on May 28, saying in part "When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty."
