Princess Charlotte might not be heir to the throne, but apparently she's going to be worth a whopping 4 billion thanks to her massive influence. While Charlotte just turned 10-years-old (they royals celebrated her birthday with a cute new pic—see below), she's expected to drive massive amounts of money into the U.K. economy over the course of her lifetime. And it's already started—apparently her clothes sell out pretty much as soon as she wears them.
“Her influence, known as the ‘Charlotte Effect,’ helps drive sales,” royal expert Sharon Carpenter tells Us Weekly. “It’s estimated that Charlotte will be worth between a whopping 3 and 4 billion pounds to the U.K. economy over her lifetime — way more than even her brother George, who will one day be king.”
For now, Kate Middleton and Prince William are keen to keep their children's lives as private and "normal" as possible, and they only show up to royal engagements on special occasions—like Jubilees, holidays, and coronations. But Prince George, Princess Charlotte, and Prince Louis are expected to move into the public eye more as they get older.
“As she gets through her teens, there will be talk of her being an asset and the secret weapon for the royal family," royal historian Marlene Koenig says, while Carpenter adds that while Charlotte won't be Queen “she’s still a crucial member of the royal family and is expected to play a pivotal role in the monarchy.”
